Wine in South Korea -- new market and company analysis

Sorry folks. As they say, "there's no such thing as a free lunch." If you clicked into this site from some a search you just made on Google expecting to find a copy of this report for free, you have come to the wrong place.

Nonetheless, as a website which strives to keep readers current on wine markets in Asia I thought it would be a nice to share the existence of such a report with readers involved in the South Korean Wine Market. The report is described as follows:

The Wine in South Korea industry profile is an essential resource for top-level data and analysis covering the wine industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market

Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
* Market shares are covered by manufacturer or brand

Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using constant annual average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2008.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The report runs about £145.00, yes that's right, British Pounds... not US Dollars.

To purchase your copy of the report please visit: http://www.companiesandmarkets.com/Summary-Market-Report/wine-in-south-korea-155874.asp

In China, taste for wine comes of age ~ The Hindu

During Mir Global's recent promotional trip in China I was lucky enough to be enlightend about North-Eastern China's drinking habits. Dongbei ren as they are called in Mandarin seem to love to drink.

This article, "In China, taste for wine comes of age," published by the Hindu is a interesting summary of Ananth Krishnan's perspective on the ever developing Chinese wine palate.

I've copy and pasted a few excerpt for your viewing pleasure and I recommend checking out the full article by clicking here or on one of the other various links I've provided in this post.

Deep in the cellars of a sprawling industrial complex in China’s northern Hebei province, a row of giant steel vats runs as far as the eye can see. At first glance, they seem to be just another massive manufacturing plant in China’s northern industrial heartland. But the vats in this cellar do not hold chemicals or dyes. Each container holds some 1,000 tonnes of grapes, and this plant in Hebei’s Huailai County is at the heart of China’s wine revolution.

A local girl serves wine to greet college volunteers in Guiyang Railway Station
Guiyang, capital of southwest China's Guizhou Province. Photo: Xinhua

In China, even the business of wine, that most refined of indulgences, is all about quantity. The country now has the world’s fastest growing market for wine, with an estimated 600 million consumers. In 2007, Chinese wine consumption was estimated at a huge 800 million bottles. (India’s annual consumption is around 10 million bottles.)

The import of high-end European wines has been steadily rising in the affluent southern cities of Shanghai and Guangzhou. Now, more high-end boutique wines, set up as collaborations with European houses, have begun to emerge such as Grace Vineyards in Shanxi, which was set up by Spain’s well-known Torres wine house.