Western wine descriptions; lost in translation

Asian consumers struggle to understand traditional Western wine language
by Suzannah Ramsdale of Decanter


Asian consumers struggle to grasp traditional Western wine descriptions, says Jeannie Cho Lee MW.


Writing in this month's Decanter, Cho Lee explains that wine writers need to discover new ways to communicate with Asian wine drinkers, but that it may take two generations to come up with a language that is relevant and meaningful to Asian wine lovers.


The traditional Western language of wine has been subject to inaccurate translations and means little to many Asian consumers, according to Cho Lee.

When it comes to the Asian palate there is a need for more familiar reference points which relate to their cuisine and dining habits.

For example, wine drinkers in Japan, Hong Kong and Singapore appreciate the subtle elements in mature fine wines, which share the same restrained characters as some of the most-sought after ingredients in Asia such as sea urchin, Kobe beef and shark's fin.

Similarly, the tolerance level for tannins varies depending on whether the consumer is a regular drinker of tea or bitter vegetables such as ginseng and radish. For those people, full-bodied tannic red wines are extremely enjoyable.

Cho Lee points out that while wine drinkers in the West may describe a Shiraz as having notes of black pepper, liquorice, game and bacon fat, Asian consumers will refer to Tandoori spice, roasted goose or char siu (barbecued pork).

See the full article in the June issue of Decanter magazine – Subscribe here

Winemakers turning to Asia to help ride out economic slowdown

WA winemakers look to Asia to beat industry downturn
By Georgia Loney of The West Australia


WA winemakers are turning to emerging markets in Taiwan, Nepal and South Korea to help the industry through the global economic crisis, as traditional markets in Britain and the US dry up.

Major wine importers from Japan, Nepal, South Korea, Sri Lanka, Taiwan and Thailand toured WA wine regions this week in search of supplies.

The value of Asian markets is rising rapidly, with China and Taiwan buying 54 per cent and 23 per cent more of Australian wine over the past year, while the volume of exports to Nepal is up 97 per cent.

Taiwanese wine importers Shelly Wu and Winston Lin signed a deal last month to import Cullen Wines from Margaret River and said there was a strong market for Australian fine wine in Taiwan but it was overwhelmingly for red varieties. Ms Wu said WA shiraz was popular. “The market for (fine wine) has been developed over the last 20 years but they mostly used to drink French wines. Now there is stronger interest in new world wines,” she said.

“There is strong interest in shiraz from Australia and the cabernet sauvignon is beautiful compared to the European style. We are adding to our portfolio of WA wines because the wine style is very elegant and very approachable to the Taiwanese palate.”

Nepalese wine buyer Amit Agrawal imports wine from the Hunter Valley in NSW and is yet to buy any WA wine.

He said the tiny country’s thriving tourism industry generated demand for fine wine. “Because we like spicy types of food, sauvignon blanc goes well,” he said.

Britain and the US remain by far the biggest wine export markets but their value has fallen 20 per cent and 12 per cent respectively over the past year.

A history of winemaking in Argentina

Uncorked: Here's to the tango and Argentine wine
By Pat Kettles, Wine Columnist at The Anniston Star

The first vestige of winemaking was brought to Argentina by Spanish conquistadors and missionaries who made their way from Mexico to the area in the latter part of the 16th and early 17th centuries. They brought native grape cuttings from their Spanish homeland including varieties not well known today like criolla, still grown in Argentina today, and the common mission grape currently grown in limited quantities in California.

New waves of European settlers came to Argentina in the early 1800s, bringing vine cuttings from Spain, Italy, and France. Among these cuttings was some malbec that now forms the backbone of the Argentine wine industry. Remarkably, these cuttings originated before the dreaded root loose, phylloxera, afflicted European vines. Most Argentine malbec is planted on original rootstock rather than grafted to disease resistant stock like most vines in other wine producing countries.

Malbec is one of five varietals allowed in the department of Bordeaux in France. It was virtually wiped out in this area by a killer frost in 1956, and it was not widely replanted. Some malbec is grown in California, but American varietal bottlings are rare. It is in Argentina this variety thrives.

Argentina produces and drinks a lot of wine. No wonder tango is the national dance. Argentina is the fifth largest wine producer in the world behind France, Italy, Spain and the United States.

Mendoza, Argentina

Only fairly recently have Argentine wines been significantly exported because the native populace drank most of the domestic wine produced. Tango apparently requires a lot of wine. As long as the populace was willing to drink copious amounts of poor quality wine, there was no need to contemplate exportation.

When years of political instability ended, the Argentine wine industry had been left behind. The industry set out to modernize like Chile, the neighbor to the west, who was exporting significantly improved quality wines primarily to the United States. Like Chile, Argentina's producers adapted winemaking methods modernizing and producing wines in the New World style with the aid of advisors and investors from America and France.

The modernized industry started to focus on malbec. Malbec seems especially suited to the terroir. Although prone to disease in other areas, it's not as susceptible to mildew and rot in Argentina perhaps because it is grown on some of the highest altitude vineyards in the world.

These high altitude vineyards exist in dessert-like conditions with long uninterrupted, dry sunny days. Irrigation is a necessity. In the past winegrowers allowed vineyards to flood. Today better producers use the Andes snowmelt ancient irrigation system more judiciously. They know to produce grapes of great flavor and intensity, yields must be kept low and vines must struggle.

New winemaking practices produce an entirely different malbec than that produced in Bordeaux and in Cahors in southwest of France. Some say malbec is like a weaker version of merlot. The ones I have tasted lately are not tame. They are generally big, easy drinking wines of firm structure.

Aside from drinking wine and dancing the tango, Argentineans eat copious amounts of meat, especially beef. They are known for their open-air spit barbeques called asados where steak, beef ribs, pork sausage and even chitterlings are grilled. Malbec is the perfect wine for the asado and for our traditional charcoal grilled steaks and summer barbeques. It is attractive in today's economy because good malbec can be had at a reasonable price.

...

Click here to access Pat Kettle's full article from The Anniston Star

Australian Wine and Food festival in Vietnam

The second Australian Wine and Food festival, with over 150 kinds of wine and dishes of Australia, will open in late May in the New World Saigon Hotel.

“We want to prove that Vietnam is a country where tea, beer and whiskey are popular. This event is a chance to popularize Australia to South East Asia”, said Jim Cawood, chief executive officer of Vino Vietnam, the Australian wine importer and distributor and the host of the event.

The festival will have the participation of numerous restaurants in Ho Chi Minh City.

Australian well-known chef, Paul McMahon, from Catalina Restaurant Rose Bay in Sydney will make a perfect menu for lunch and dinner for the whole week, in which Australian food matches the correct wine.

In addition to the two day festival, held by the Australian General Consul and co-sponsored by ANZ, Jetstar, New World Hotel Saigon, RED and the World Magazine, the first Australian Wine Competition will be on May 28th, aiming to name the best Australian wine on the market.

The winning wine will be served at the Gala Evening scheduled for the following day.

[Article Source] -- HNM

Translated by Mai Huong

Portuguese wines gaining ground in China

Lisbon, Portugal, 19 May – Portugal exported US$1.6 million in wine to China in 2008, a figure that is expected to rise to US$2 million this year, the brand manager for ViniPortugal, the association for Portuguese wine promotion, said Monday in Lisbon.

According to Márcio Ferreira, for 2009 “prospects are excellent,” for Portuguese sales to Hong Kong, Macau and Shanghai.

A delegation from the Portuguese winemaking sector, including ViniPortugal and 20 producers is currently in Shanghai taking part in one of the world’s most important wine and food fairs, SIAL, after presenting its wines in Hong Kong.

ViniPortugal, an inter-professional association for the promotion of Portuguese wines, in 2009 has a budget of around 200,000 euros for activities to promote Portuguese wines in that area.

Ferreira said that Portuguese wine exports to Macau had seen growth of 90 percent by value, to US$3.5 million, recovering from a fall in 2007.

The producers that are part of the delegation include Sogrape, Aliança, Quinta da Aveleda and Dão Sul. (macauhub)

[Article Source] -- MacauHub

New Way to learn about wine... Twitter

Limited as that might sound, it's actually the perfect medium to talk about new or interesting wines with other like-minded people. Because of the limitations of the medium, everyone's comments are short and to the point; all voices are at the same volume; there's no apologizing for spilling wine on someone else's rug; and, best of all, no one has to drive home.

There's no shortage of wine-obsessed Twitter users and, because of that, already there's no shortage of Twitter tasting groups. And there's always room for more, whether it's tasting and talking about organic wines, ports, or even different tequilas and mezcals, if spirits are more up your alley.

Click here to access the full article from Forbes

New Bill in Albany seeks to put wine in grocery stores in NY State

ALBANY, N.Y. (AP) -- A new proposal to sell wine in New York supermarkets is surfacing in Albany after liquor store interests helped kill an earlier bill.

Grocery store chains that want to legalize wine sales in their stores say it will add $160 million in revenues to the state in the first two years and save New Yorkers $80 million in lower prices through greater competition.

Click here to access the full article from CBS Albany

Affordable, Franzia box wine flying off the shelves!

With the global economic crisis in full swing liquor stores and wine bars are seeing their older, high-priced wines gather dust.

Bronco Wine Co. in Ceres, Stanislaus County produces more than just box wine like Franzia. The group is also behind other affordable brands such as Charles Shaw, Crane Lake and Napa Ridge.


Year to date, Bronco's Wine sales are up 25% on volume. Charles Shaw alone is currently selling about 6 million cases a year. The company has aspirations of eventually moving 100 million cases a year.

Where do they expect to find the bulk of their buyers? You guessed it, China.

Next month, the plan is to unveil a new Australian Chardonnay by the name of "Down Under." It will sell for half the price of Yellow Tale, currently one of the most consumed, affordable, white wine around the world.

Fred Franzia, who sold his brand to Bronco wines, had the following words to offer to offer the SF Chronicle, in this article.

"His only worry seems to be that he might run out of wine - even though he controls reportedly 40,000 acres and buys far more in bulk. "We'll probably have to allocate. Imagine that."

This is the year, after all, when cult-wine allocations are being busted, when retailers can cherry-pick the finest wines. And yet many wineries still won't flinch on pricing. Suddenly, Franzia's crusade against high prices - he still believes no wine should cost more than 10 bucks - has an eerie resonance.


Mir Global Wine Corner Analysis

It does not take a genious to figure out Franzia's market strategy, especially when it comes to China. In general, Franzia hopes to capitalize on the rising consumption of wine in markets like the United States, China and Russia by tempting people who like to drink with cheap prices and wine that doesn't taste like rubbing alcohol.

Franzia box wine and Charles Shaw do taste better than the majority of Chinese wines I sampled in the past. That does not however mean that they are by any means... good.

In the United States where a great variety quality wines from Chile, Argentina and Australia are widely Franzia will get lucky if this recession forces consumers to substitute slightly higher priced, quality wines from these countries for their poor alternative.

If Franzia is able to slightly improve its quality and hook consumers however, I can see their strategy working out to a certain extent.

As for China. This is great news for companies like my own Mir Global Marketing Co., which specialize in South American wines.

If Franzia goes through the trouble to promote their cheap products in China and are able to successfully get the Chinese consumers buying cheap, lower quality Chinese wines to switch to their wines, they will be doing South American wines a great favor.

One of the main difficulties for Argentine producers at the moment is convincing the very brand conscious Chinese to trust the quality of their products. France remains synonymous with quality when it comes to wine, while wines from Italy, Australia and Chile had to struggle for years to build a trusting image with Chinese consumers.

Franzia already has a decent customer base in China where wines are outrageously over-priced. Although something just does not sit well with me when you must pay $6-8 for a glass of Franzia.

What if there was a Chardonnay from Argentina listed on a menu just Franzia's selection?

If Franzia's marketing and promotion of their own wines have worked, this will inevitably mean the Chinese consumer has become more educated about wines and that his/her tastes have evolved.

I have a feeling, after drinking a few glasses of Franzia, the sophisticated wine drinker in China will decide to spend a few extra RMB for a much higher quality glass of wine.

So let me say the following:

"Thank you Franzia."



Bennett Reiss - International Trade Consultant at Mir Global Marketing Co.

Wines for grill and barbecue

The love of a good barbecue / grill out is a tradition many cultures around the world share. Social norms, which let me just say are heavily influenced by the media we watch and read, typically make you associate barbecued or grilled foods with beer.


I must admit- a good quality beer, served cold, complements anything from a American BBQ to a Argentinean parrillada wonderfully.

However, there are wines that go with barbecue as well. Here are a few that were recently highlighted in this San Francisco Chronicle article:


2006 Earthquake Zin Lodi Zinfandel ($28)
This registers at least 7.0 on the Richter scale - with enough power, spice and jammy fruit to conquer most tomato-based barbecue sauces. Blended with a little Petite Sirah and Syrah... Click to read more

2007 Feudi di San Gregorio Sannio Falanghina ($16)
A meld of stone fruit, pear, golden apple and Meyer lemon; aromatic with more body than expected. The balance and tart, clean finish speaks to both grilled vegetables and shrimp. A Sauvignon Blanc like the 2007 Vina Robles Paso Robles bottling ($14) will also work... Click to read more

2006 Hess Collection Allomi Vineyard Napa Valley Cabernet Sauvignon ($25)
Intense nose of dark berry, loam and creme brulee with similar berry, chocolate hints and supple tannins on the palate. A relatively inexpensive Napa Valley Cab that will pair well with grilled meats... Click to read more

2006 JC Cellars California Cuvee Syrah ($25)
This is blended from multiple vineyards and appellations, resulting in a deep, rich California-style Syrah. Ripe aromas and flavors of blackberry, loam and pepper with generous lashings of oak. Includes 21 percent Petite Sirah... Click to read more

2007 King Estate Winery Domaine Oregon Pinot Gris ($25)
Oregon's organically farmed King Estate, founded in 1991 by the King family, produces Pinot Gris on 300 of its 465 acres. Lovely aromas and flavors of citrus, stone fruit and spice underscored with hints of mineral; rather lush mouthfeel... Click to read more

Stina's Cellars of Washington State break into the Chinese market

The concept of "sister cities" is something I first learned about when Wikipedia came online a few years ago. When you "wiki" a city, it conveniently provides you a list of sister cities.

For instance, when living in Suzhou, China I "wikied" the city to learn some random facts. Suzhou's sister cities in the United States include such places as Jacksonville, Florida and Portland Oregon. Go figure?

The concept of sister cities never crossed my mind again, that is until I read this great article and learned that Stina's Cellars, a vineyard from Tacoma, Washington managed to break into the China market via their sister city of Fuzhou, China.

After three consecutive delegations of representatives from Fuzhou, China visited the vineyard and sampled the wine, calls started coming in and Stina's Cellars suddenly found it self with 224 cases in new orders from a market they never thought they would be selling to. One importer recently emailed the Washington Vintner and asked "What’s the maximum capacity of the winery? I want to know how much I can get."

Vintner Perry Preston - Stina's Cellars

It is clear there is untapped demand in China for a variety of products. The real challenge for vintners, agents and exporters is to find away to connect buyers and sellers. There are websites like Alibaba and Chinabusinesworld, but the internet only extends so far.

Here are a few excerpts from the article:

“When I got the call about the tastings I was like, well, it was worth taking a chance on,” Preston said. “The market over there is expanding, and I want to expand. Hopefully, we’ll be able to expand together. And it was just one city, instead of all of China. If it would have been all of China, I would have said, ‘No thanks.’”

About a month later Preston learned that the population of Fuzhou tops 6.6 million – slightly larger than the state of Washington.

To say Perry and Penny Preston, and their son, Ethan, grew Stina’s Cellars from humble beginnings doesn’t do justice to their story.

The old joke in the wine industry goes, “Q: How do you make a small fortune in the winery business? A: Start with a large fortune.”

Australian wine export data sheds some light on the industry

An Australian Wine and Brandy Corporation report released this weekend states the value of Australian wine exports declined 14% in the year ending April 2009.

The report highlights that despite overall pressure from the global financial crisis, which has strained many traditional export markets, growth in Asian markets remains robust.

The report says that more than half of the industries export decline originated from the United Kingdom. Export growth came from Hong Kong, China and Japan. China recorded the largest growth in value, with a increase of $30 million.

Another trend also highlighted in the report was a move towards lower-prices bulk wine shipments. It seems the greater market is cutting back on higher end wines in exchange for "bang for your buck."

Good news for South American and other low cost producers making quality wine which tend to struggle to break into Asian markets where consumers are VERY brand consciousness and prefer French, Italian and more recently Australian and Californian wines.

Data snips accessed from this ABC-Australia article

Beijing Wine Classic to be Hosted at Aman Summer Palace

Luxury Travel Magazine -- Beijing Newswire


Aman at Summer Palace, Beijing hosts an unprecedented weekend of food, wine and culture at the inaugural 2009 Beijing Wine Classic.

The Classic is an annual event which will focus on different wine regions around the globe. This year's showcase features California’s most notable producers in a three-day festival marked by extensive panel discussions hosted by winemakers, tastings, dinners and a silent auction.

Guests can choose from a menu of ticket offerings ranging from a three-night stay at the resort and full festival participation to day passes for attendance at specific events. This is an extraordinary opportunity to meet and mingle with renowned winemakers while enjoying the luxurious setting of Aman’s resort located on the fringes of Beijing's iconic Summer Palace.

The Classic begins on Friday, 13 November with a welcome reception followed by a Gala Opening Ceremony and Dinner featuring many of California's finest sparkling and still wines. The evening is capped by a whisky tasting and cigars in the Bar.

The following day, guests may participate in an early morning tai chi class followed by a breakfast buffet. The first lecture covers "Anything but Chardonnay" and will explore the other white grape varietals grown in California. A dim sum lunch with distinctive wine pairings will be followed by an afternoon of lectures including “California Chardonnay - Napa vs. Sonoma," "Pinot Extravaganza - Napa vs. Sonoma" and "Imperial Culture Workshop (served with "afternoon wines")."

Late afternoon leaves ample room for a relaxing spa treatment in the resort's extensive spa and recreational facilities. Dinner this evening will highlight Kobe beef and cult Cabernets. Day Three features an early tai chi class, followed by breakfast and two lectures on "Quirky Reds & Whites" and "Charbay Vodka & Whisky Cocktails." An early afternoon brunch precedes a live auction and closing ceremony.

Tastings during each of the seminars include single vineyard and regional offerings as well as varietal comparisons and are hosted by the winemakers themselves in casual, interactive panel-style discussions.

Participating wineries include Harlan Estate, Bond Estates, Chateau Montelena, Staglin Family Vineyard, Flowers Vineyard & Winery, Honig Vineyard & Winery, Calera Wine Company, Fisher Vineyards, Howell Mountain Vineyards, Gargiulo Vineyards, Claudia Springs Winery, Schramsberg, Peay Vineyards, Lail Vineyards, Patz & Hall and Rudd Winery and Vineyards along with Charbay spirits.

Reservations may be made by phone at (86) 10-5987-9999 extension 7601/7606 or by email to Cecilia Leong, Reservation Manager at cleong@amanresorts.com. For specific event inquires please contact wine@amanresorts.com. Several participation opportunities exist to suit the interest of wine connoisseurs and explorers alike.

The Imperial tier begins at $2,800 for single occupancy and $3,600 for double occupancy and includes two nights accommodation, attendance at six seminars, all breakfasts, lunches and dinners, a spa voucher and salon treatment, Pilates consultation, transfers to and from the resort to the airport, and access to all Aman at Summer Palace facilities. The Royal tier is $1,200 and includes attendance to six seminars, the dim sum and wine pairing lunch, brunch and silent auction, cult Cabernet dinner, one salon service and spa treatment, a Pilates consultation and access to all Aman facilities.

The Palace pass is a two-day pass for $500 which includes six seminars, lunches on both festival days, and access to all Aman facilities. The Aman pass at $300 includes access to two seminars, one lunch and all Aman facilities. Tickets to the Gala Dinner may also be purchased separately for $500 each.

The 2009 Beijing Wine Classic is the first event of its kind under the umbrella of Amanresorts’ new wine and spirits programme launched just last year. The programme sees Aman partnering with handpicked family and boutique producers from every corner of the globe to make available some of the world’s most coveted wines and spirits at select Amanresorts properties worldwide. Exclusively for Amanresorts, a select group of producers have developed reserves and single-vineyard bottlings of their finest vintages. Others producers in the programme have made their previously 'off-limits' caves, private reserves and personal library selections available to Amanresorts.

Aman at Summer Palace, Beijing is housed in a series of pavilions, some of which are over one hundred years old. This tranquil retreat adjacent to the East Gate of the Summer Palace is an ideal base from which to discover the multi-faceted city of Beijing.

The resort offers a variety of accommodation which pays homage to traditional Chinese architecture and celebrates the courtyard style of Imperial China. Guests can enjoy an expansive Spa and recreational facility which include a state-of-the-art gym, a dedicated Pilates and yoga studio, an on-site juice bar serving freshly-squeezed juices and smoothies, two squash courts and a 25-metre indoor lap pool graced by a wide deck with reclining daybeds. The Aman Spa features nine self-contained double treatment rooms offering a variety of wellness and beauty treatments and a hair studio by celebrated stylist Kim Robinson. Other facilities include three restaurants serving Chinese, French kaiseki and Western cuisine, a lounge for relaxation and wine tastings, a bar, library, 37-seat cinema and boutique.

[http://www.luxurytravelmagazine.com/news-articles/beijing-wine-classic-to-be-hosted-at-aman-summer-palace-13604.php]

The Global Wine Market

Wine & Drinks Business Review - The world's wine market- an evolving panorama

A consistent theme of this site will be discussion about the ever evolving state of global wine markets. MIR Global decided to start this site as a resource for people to come not only to keep current on major news/development in the wine scene but also to discuss the ever changing nature of it.

First lets talk about supply. During the past decade wine production has exploded in many new countries. Wines from the United States, Chile, Argentina, South Africa, Australia and New Zealand have become household names around the world. Europe is not the only kid on the block anymore.

Now, consider the demand side of things. China, South-East Asia, India and Russia have suddenly emerged as the future major wine markets. With incredibly large populations, robust economic growth and a ever more interconnected global economy wine producers have switched their focus to Asia.

Described in this article from the Wine & Drinks Business Review

Countries, such as China, India and Indonesia, will compensate for the stagnation of Western economies.

The companies with strong international orientation will benefit from the demand coming from Asia, which will balance the markets that are more inclined to a stability situation, such as the Northern-American and the European ones.

Some facts from the same article

* European wine production falls to 161.6 million hl versus 163.6 million hl in 2007

* French production falls to 41.4 million in 2008 from 46 million in 2007.

* Argentina is decreasing to production to 14.6 million hl

* Chile's production grows to 8.6 million hl in 2008, not sure what it was in 2007, article doesn't say and a google search did not yield immediate results. If anyone knows please share.

* South African wine production increased 5% to 10.2 million hl.

* Australia's production grew a pretty stunning 30% to 12.3 million hl.

* New Zealand finishes off the count, growing a astounding 39% to 2 million hl.

Now in terms of exports from some traditional European markets, decline where seen across the board, with Italy taking the biggest hit proportionately.

* Italian exports fell to 17.8 million hl, which breaks down in layman terms to loosing about 7% of the share of Europe's exports.

* Spanish exports on the other hand gained 8.5% of the European export market of fine wines, exporting 16.9 million hl.

* US exports rose over the threshold of one billion dollar sales (+6%), with a volume of 4.9 million hl (+8%), of which 90% came from California.

* France had a 10.5% fall in the volumes, at 13.7 million hl.

* Australia showed a decrease of 11% at a little less than 7 million hl.

Click here to access the full article: "The world's wine market- an evolving panorama."

Courtesy of [wine.drinks-business-review.com]

Hong Kong quickly growing into global wine hub

Hong Kong is on track to become the premier wine hub of the Asia-Pacific region, thanks in large to the elimination of import duties last February, 2008.

The Special Administrative Regional Government of Hong Kong decided to do abolish the duty in hopes of encouraging wine imports and creating jobs in sales, marketing, storage and logistics.

Singapore which can be argued currently holds the title as Asia's wine hub is going to have to adapt to the arrival of new comer, Hong Kong, which has aspirations develop its own capacity to serve countries throughout the region, including countries in SE Asia which Singapore currently serves.

Since abolishing the duty, U.S Department of Commerce figures show that wine exports from the U.S alone rose by more than 500% year-on-year (Feb 2008-09).

Global wine imports reached $370 million in 2008, also clocking in impressive year-on-year growth of nearly 80%.

"Hong Kong has been a top three export market for U.S. wines ever since," California Wine Institute regional director for emerging markets Eric Pope said while speaking during an event held at the Culinary Institute of America in Napa Valley where John Tsang, Financial Secretary for Hong Kong's Regional Government had gone to promote Hong Kong as a wine market hub.

He added that their vision was to make Hong Kong the platform for getting wine into other regions and for promoting wine market growth throughout Asia (click here to access a great article on this topic from the Indian Wine Academy).


It is clear global trade patterns in the wine industry have changed dramatically over the past few years. The simple scratching of duties in Hong Kong alone has had a dramatic effect on the wine markets in Asia. As India and China work to develop their own wine industries, as more places like Hong Kong open up to making trade easier and as the United States, Australia and New Zealand work to increase their market share--wine markets will again change quite dramatically.

As professionals in the industry it is up to us to keep up to date with the changes that and to constantly adapt our business plans and marketing strategies to cater to the ever changing tastes of consumers around the world.

New Zealand's wine industry to be used as a model in India

Twenty years ago New Zealand barely had a wine industry. Now now only are their wines found on shelves in Europe, North America and Asia.

Zealand's wine exports have grown at an average of 23.8% over the past two years, four times the rate of growth in any other export sector.

Marlborough, one of New Zealand's primier wine growing regions and home to the country's most famous Sauvignon Blanc's, now accounts for 20% of ecomonomy. Not bad for a industry which as I already mentioned did not really exist 20 years ago...

"For the industry the NZIER report represents a very positive analysis of the contribution grape growing and winemaking make to the New Zealand economy. That contribution totals over $3.5 billion of revenue through our own direct sales and the sales we generate in related sectors such as the tourism and hospitality industries," Winegrowers chairman Stuart Smith says, according to a news report by the NZ National Business Review.

India, a relative new comer in the global wine scene is now looking to use growth of New Zealand's wine industry as a template for nurturing their own infant industry.

Wairau Valley, Marlborough - New Zealand

Here are a few excerpts from a interesting article covering this topic, courtesy of The Indian Wine Academy.

---------------------------------------------------------------

In India, Sula took the lead in wine tourism with a tasting room and a reasonably world-class structure has been commissioned but nothing much has been done by Indage or Grover- though Indage opened a wine bar outside the winery with a modern tasting room inside and Grover has also opened a tasting room recently.

The infra-structure to travel to Nashik is practically non-existent. It takes over 5 hours to reach Nashik from the airport with a private taxi and once you reach there, finding the winery locations is a nightmare for most visitors.

The tourism ministry does not seem to pay much attention to this aspect either. Even Destination India 2009 project to promote tourism in India seems to have ignored this lucrative part of the tourism. Hopefully, the Nashik grape growers association or the newly formed National Grape Board would have a look at the potential honey pot when it gets down to business.

Click here for complete article

Argentine wine harvest down 25%

Below I have copied and pasted a excerpt from this article from Decanter.com about Argentina's wine harvest falling 25%.

What really grabbed my attention was the last paragraph... During the past few years NYC's restaurants and wine bars have increasingly been carrying more wine from Argentina.

Guillermo Garcia points out that the economic crisis has helped Argentine wine. This has been crucial in helping Argentina break the mold and get their wines onto tables, which would normally be occupied by a French, Italian or Californian bottle.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Due to climatic conditions, this year's wine harvest in Argentina will be down 25% as compared to last year.

Mendoza, Argentina

According to Argentina's National Wine Institute, hail in some provinces, and overall higher temperatures in February and March, are factors in the lower production output this year.

The lower production this year has occurred despite Argentina having a 12% increase in land under cultivation for wine grapes.

Guillermo Garcia, president of the National Wine Institute, said: 'If there had not been an international crisis, we would not have been able to provide wine to countries with developed markets.'

Chile's Concha y Toro Q1 profit up 37.6 pct yr/yr reports Reuters

Chile's leading wine exporter Concha y Toro CHT.SN(VCO.N) said on Wednesday its first quarter net profit rose 37.6 percent from a year earlier
to 8.395 billion pesos ($14.4 million).

Concha y Toro said consolidated sales rose 12.6 percent during the period to 68.458 billion pesos.

"In this quarter, we saw significant growth in the UnitedStates market," CEO Eduardo Guilisasti said in statement, adding the company also saw growth in the United Kingdom and Japan.

Concha y Toro reported in February its profit for 2008 slipped 5.23 percent to 35.152 billion pesos.

The company said in November it planned to raise up to $189 million in a capital increase and bond issues on the local market to pay for future projects and pay down short-term debt.


[Reuters Article]