Welcome. This is a website dedicated to keeping readers current with international wine markets. We strive to keep readers up to date with interesting news and opinions from across the wine industry. Since we deal in Asian markets content will be slightly focused on related news and events relating to markets in China, Singapore, HK, Taiwan, Korea and Japan.
Ho Yeow Sun, better known as Sun Ho, is a Singaporean pop music singer. Sun started her Mandarin pop singing career in 2002 and has since exploded. She has worked with the likes of Wyclef Jean, Diane Warren, The Underdogs, David Foster and Carole Bayer Sager.
Although Globowines is a bit late on bringing the existence of this video to your attention, we no less thought our readers would get a kick out of this. This song a result of a 2007 collaborated with writer/producer and Fugees co-founder Wyclef Jean. The music video was directed by Wayne Isham and featured Tony Matterhorn and Elephant Man alongside Wyclef and Sun. Wyclef was also co-writer and executive producer of Ho’s English album, due for release in 2009.
In 2008, Ho was featured in an opening spot on Wyclef’s American and Canadian concert tour, and invited to appear in his music video “Fast Car,” featuring his duet with Paul Simon.[31] She also performed “China Wine” with Wyclef at the SonyBMG Europe Music Awards After Party.
Hong Kong overtakes NY, London in wine auctions Hong Kong has overtaken New York and London as the largest wine market for two of world's biggest auction houses, the firms said Tuesday, highlighting a trend spurred by surging demand from China.
Sotheby's said its wine auction held in the southern Chinese city over the weekend, together with another one in April, have raised 14.3 million dollars.
The figure surpassed those of New York and London, which respectively recorded sales of 10.5 million dollars from four auctions and of eight million dollars from seven auctions held this year, the auction house told AFP.
Christie's also said that its recent auction results have also shown that Hong Kong is taking over New York and London as its largest wine market.
"In Sotheby's first year of selling wine in Asia, Hong Kong has become (its) most important wine centre, ahead of very successful auctions in New York and London," said Serena Sutcliffe, head of Sotheby's international wine sales.
"Sotheby's have exciting plans to build on this momentum to bring to the market top collections in 2010," she added.
Sotheby's and its rival Christie's began to hold regular wine and champagne auctions in Hong Kong after the city's government abolished duties on wine imports in 2008 in a bid to establish the city as a regional wine hub.
China's economic boom and growing demand for top French wines has become the key driver of Hong Kong's wine market, as can be seen from the increasing number of mainland Chinese bidders at the auctions.
At Sotheby's weekend sales, a Chinese bidder splashed out a record 93,077 dollars for a bottle of 1982 Chateau Petrus Imperial.
Sutcliffe said 99 percent of buyers in the two-day auction were Asian buyers, including those from China, Hong Kong, Taiwan, Singapore, Indonesia and the Philippines.
The latest auction fetched almost 30 percent more than Sotheby's estimate of 6.13 million dollars.
David Elswood, head of Christie's international wine department, said its Hong Kong wine auctions had the highest average lot values among its global sales, at 150,000 dollars per lot.
"Asian buyers are very active not only in Hong Kong, but also in the international wine market," Elswood told AFP.
This spring, Asian buyers accounted for 61 percent of Christie's global wine sales in New York, London and Hong Kong, whereas they made up only seven percent of global buyers in 2005, he said.
"Buyers from Hong Kong, Taiwan and mainland China also grew substantially between last autumn and this spring at our auctions. We expect this trend to continue."
For a pricey $1320 you can get your hands on the latest market analysis of China's burgeoning wine market.
This report covers the market for alcoholic wine in the People’s Republic of China. The report covers the red, white and blended grape and sparkling wines sectors. There is also some coverage of fruit wines (normally referred to as ‘berry wines’ in China) in the report. This report does not include yellow rice wine, or Shaoxing wine.
KEY REPORT FEATURES
This recently updated report includes: - An overview of China’s total food market with sales statistics up to interim 2009; - The total value and volume of wine consumption, including consumption channel breakdowns and by type of wine, up to interim 2009; - The total value and volume of wine retail sales, including by sector, up to interim 2009; - Leading manufacturer market shares based on revenues to 2008; - Volume & value forecast the meat market in China up to 2014; - The retail wine market background and current issues; - Marketing & distribution; - SWOT analysis - Key manufacturer profiles - Key contacts & trade events; - Overview of China’s demographics and macroeconomics
EXECUTIVE SUMMARY
China claims over 160,000 acres of vinyards nationwide, but much is in remote areas, such as those in Tibet near Kazakhstan, where Silk Road traders brought seeds centuries ago. There is also a small native grape (Vitus thunbergii) that grows wild north of Shanghai. And Russian visitors brought plantings of Muscat and Ratsiteli to China in the early twentieth century.
Although having been started at the beginning of the 20th century, the wine industry in China has only recently begun to develop into a significant market. Chinese consumers have tended to stick to what they know, being beer and grain spirits – drinks that offer a higher alcohol level per unit than wine.
However, wines have attained consumer acceptance, not least due to Chinese politburo member Li Peng, who decreed that state banquets should be lubricated with wine instead of spirits in 1996. The influence of western eating and drinking habits have been key in this, as have rising average incomes in China. Indeed, wine is now becoming the fashionable drink for the wealthy younger generations in China’s cities, and the “badge” drink of China’s wealthiest élite.
The value of the market has more than doubled over the last seven years, and has become much more sophisticated. Not only are there more foreign wine imports available in restaurants and in the shops, but the number, variety and quality of domestic wines has also increased. This has served the market by providing local consumers with a greater array of cheaper products to try.
However, the domestic market has moved on, and domestic wines are now reaching a level of quality that they can compete on price with imported wines, and even look to developing an export market. However, the domestic market is where most Chinese wineries are looking to develop their sales. With about 600 million young Chinese, all exploring new types of alcoholic drinks, the potential market for sales of wine in the future is great.
Reuters Small Business presents expansion pitches from upstarts across the country:
The average consumer doesn't often think about how their favorite toothbrush ends up in their local shop, but for the five founders of Nulogy, the process of bringing products from idea to marketplace has become their expertise.
Armed with a web-based management software, the company has been helping major brands in the U.S. and Canada to work more effectively since 2001.
Now co-founder Jason Tham says they are looking to expand their business beyond North America.
Sorry folks. As they say, "there's no such thing as a free lunch." If you clicked into this site from some a search you just made on Google expecting to find a copy of this report for free, you have come to the wrong place.
Nonetheless, as a website which strives to keep readers current on wine markets in Asia I thought it would be a nice to share the existence of such a report with readers involved in the South Korean Wine Market. The report is described as follows:
The Wine in South Korea industry profile is an essential resource for top-level data and analysis covering the wine industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope * Contains an executive summary and data on value, volume and/or segmentation * Provides textual analysis of the industry’s recent performance and future prospects * Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of the industry * The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market
Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape * Market shares are covered by manufacturer or brand
Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level research
Market Definition
The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using constant annual average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2008.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The report runs about £145.00, yes that's right, British Pounds... not US Dollars.
The article discusses the failure of official promotional strategies of Brand South Africa wines.
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No matter from which angle you look at it, however, SA wines are promoted too irregularly in China, if at all, and for the most part China's burgeoning middle class has little inkling that our country produces any wine, never mind being a source of excellent wines.
French wines sell themselves with little effort due to an enviable country brand positioning they hold in China. Australian wines, especially the Jacob's Creek brand, is advertised so extensively that its posters could rival Coca-Cola billboards in Africa. All this while this year we celebrate 350 years of SA producing wine, yet nothing is being done to generate awareness of this in China.
[South Africa Vineyard ~ http://www.ultimatehideaways.co.uk/]
Yet while this logic is apparent to most, SA wine exporters seem either completely ignorant of China's growing consumption market - or are so utterly scared of the foreign of foreign markets - that it is not even considered. Of equal concern are the companies already exporting to China that do little to promote their brands in the local market; for them I have included some takeaway points.
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Much like Mir Global's own efforts in promoting Argentinean wines, a major challenge has been to educate the Chinese consumer on the mere fact South Africa even produces wine.
The author describes one particular situation where Cloof Wines of South Africa combined cultural and historical education with a marketing event they hosted at a South African restaurant in Beijing. Upon learning about South Africa in such a situation, the culturally curious Chinese became eager to sample a "exotic" bottle from a place like South Africa.
Cloof Wines is a South African company which has signed up with a large Chinese distributor but is also seeking further opportunities in other market segments within China that the distributor does not target.
From our experience we feel this is the ideal way to approach entering the Chinese market with a novel and niche product like South African wine. The distributor instantly enables a particular wine to begin branding itself with the Chinese consumer. If your wine has found success, or a potential client sees that you are already operating and have a presence in the market, he/she will be far more willing to do business with a entity it already perceives as legitimate and having experience in the China market.
I definitely suggest reading this article, which inspired this small analysis at Globowines. It presents two clear wine marketing strategies for the China market--one which the author of the article feels to have succeeded, and the other which he feels has failed.
~ Bennett Reiss - International Trade Consultant at Mir Global Marketing LLC
Mir Global Marketing Co., Specializing in fine wines from around the world.
Click here to visit our company website. Our current catalog includes new wines are from Argentina and Chile, which have have been especially chosen for the China and Singapore market
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