Tuesday, August 11, 2009

Latin American dance and culture is alive and growing in Beijing

Mir Global Marketing LLC has always emphasized the importance of including clever ways to promote and educate Chinese consumers about Latin American culture when marketing wines from Chile and Argentina.

For the record we practice what we preach. For all our readers out there, you also know that we love to share insight and encourage discussion about the world of wine here at our company blog, Globowines.

For you're viewing pleasure, a short video I personally recording in Beijing this past month and feel articulates my feelings on how China is hungry for "Latin America".





I stumbled upon this little party at a mall called "The Place." I was strolling around a new upscale neighborhood about 4km from the Forbidden City when I found a shopping complex with the world's largest LCD screen, which doubles as a ceiling, alternating between different eye dropping images.







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