Chile and Argentina are unarguably the regional leaders in wine production, with their wines now common place in international markets around the world. Nonetheless, it would be unwise to overlook the potential of other up and coming producers from other countries in Latin America.
Of the many countries that do produce wine in South America, Bolivia is one country Mir Global Marketing is largely ignorant about. I stumbled upon this interesting from the Global Post this afternoon about Bolivia's burgeoning wine scene and I must say I'm intrigued.
Photo: John Enders, Global PostHere is a small excerpt from the article, A hidden high-altitude treasure; Bolivia’s Tarija region produces great wines — it's just hard to find them outside the country.
Even the French will admit that Chilean and Argentine vinos can be as good as they come. But Bolivian wine? Well, just wait. If you haven't tried a fine merlot, syrah, cabernet sauvignon, malbec or sauvignon blanc from this small but expanding wine-producing area in southern Bolivia, you're in for a tasty surprise.
Bolivians long have had a passion for their national drink, singani, a grape brandy distilled from muscatel grapes, but as recently as a decade ago, locals turned up their noses at their own wines, preferring to buy excellent and inexpensive ones from their southern neighbors.
Today, however, Tarija's major winemakers — Kohlberg, La Concepcion, Aranjuez, and Campos de Solana — are supplying the national market and sending their wines abroad, especially to Europe. Their secret: altitude.
...
Bolivia’s modern wine industry began some 40 years ago when Julio Kohlberg and others brought new varietals, mostly reds, to production. Nobody is really sure, but it is estimated that about 4,942 acres are under cultivation in the Tarija region. Producers began exporting about a decade ago but have been stifled by a lack of investment, marketing and stable access to markets.
Click here to access the complete article from the Global Post
No comments:
Post a Comment