Golden Dragon Holdings, Inc. is a Chinese company which conducts the majority of its food and beverage business in the Asia-Pacific Rim economies. The company's functions as a importer, exporter and distributor of staple, organic, specialty, gourmet and foreign foods and beverages.This week, Gold Dragon Holdings announced that it had registered its new trademark for its private label wine, "Endless Wines." Both the red and white wines are made from a blend of exclusive grapes from Spain's Rioja region.
The company mission statement is simple. "Good food, high-quality food, wholesome, healthy, and delicious food". Gold Dragon Holdings strives to help independent producers and growers worldwide of fine quality foods, introduce their products to China and other areas in the Asia region.
Chief Operating Offiicer, Mr. Cesar Cuenca explained in this article "We have identified a unique niche in the wine market in China, we call this niche the 100RMB retail wine market. Typically imported wine in China sells at a higher end of the wine market, we have selected exceptional grapes to start producing high quality red and white wines at reasonable cost to consumers. Good wine does not mean expensive wine."
I highly recommend checking out the full article linked here and in the above paragraph because it is full of the company's assessment of various elements of the China wine market.
Current State:
China is a large emerging country with an amazing potential of wine consumption. The influence of western eating, drinking habits and rising average incomes have been key factors in the fast development of wine market in China. China has stepped into one of the ten largest wine consumption markets in the world. The value of the market has more than doubled over the last five years and a lot of signs are showing a bright future of China wine market.
Growth Rate:
What greatly spurs the speedy growth of imported wines from wine producers around the world, such as France, Italy, Spain, Australia, New Zealand, Chile, Argentina, South Africa, Austria, US and some other European traditional wine-producing countries. The annual growth rate of imported wines is up to 13-15%.
Targeted customers:
Wine is now becoming the fashionable drink for the wealthy younger generations in China's cities, and the "badge" drink for China's wealthiest elite. With about 600 million young Chinese exploring new types of alcoholic drinks, the potential market for sales of wine in the future is so great without any doubt.
SOURCE Golden Dragon Holdings, Inc.
http://www.gdfbhk.com
No comments:
Post a Comment